The SAP Hybris Marketing suite represents the leading solution suite for real-time contextual marketing. It enables you to address your customers directly and to inspire them, as well as fostering and optimizing brand loyalty through personalized and relevant reactions to individual customers. The SAP Hybris Marketing suite allows you as a marketing specialist to gain a better understanding of your customers: what they have done, what they will do, what is most important to them, what they are doing right now. This will create insights into the motivation and requirements that are behind the customers’ actions – in real time. Take advantage of the edge this gives you to address your customers on all channels in a relevant, inspiring, and personalized manner.


SAP Hybris Marketing offers you:

Big Data Management

SAP Hybris Marketing enables you to efficiently aggregate structured and unstructured data from all relevant sources, online and offline. Historical and current data from customer interactions can be combined with each other, enriched and utilized with ease.

Big Data Advanced Analytics

Get to know your customers through the intelligent combination of data management and analysis of user behavior. Identify the individual motivations and preferences of each existing and potential customer and then make your marketing messages relevant to each of them personally.

Target Groups & Segmentation

The analytical segmentation and selection of target groups with the SAP Hybris Marketing suite provide the basis for making appropriate offers to your customers at the best time and at their preferred customer touchpoint, ensuring an individual sales approach.

Content & Design

The SAP Hybris Marketing suite helps you to prepare and launch the appropriate contents and calls to action for a well-targeted, customer-specific sales approach. SAP Hybris Marketing gives your messages relevance – for each individual customer.

Real-Time Recommendations & Campaign Optimization

SAP Hybris Marketing enables you to monitor multi-channel interactions and reactions and use the information collected to deliver individual offers or recommendations in real time to all customer touchpoints across all channels. This means that you can make the best possible decisions at the right time and are able to respond quickly to rapidly changing customer requirements and consumer trends.

Campaign Assessment & Evolution

The SAP Hybris Marketing suite enables you to comprehensively monitor and assess your campaigns across all customer touchpoints. Through reporting solutions that can be tailored to your specific requirements, SAP Hybris will help you to keep an overview of your campaign results and your budget utilization and to take the lessons learnt into account for your future campaigns.


The SAP Hybris Marketing platform impresses with its open architecture, which provides the following modular functionalities:

  • Data Management
  • Segmentation – to allow targeted and focused real-time messages
  • Acquisition – managing campaigns simply and in a controlled manner
  • Recommendation – the art of proactive marketing
  • Marketing Planning – holistic planning for operational success
  • Marketing Insight – knowledge is the new currency in Marketing